Entrepreneurship and economics





English Language


4 years


Overview of the specialization:

Marketing is one of the most common specializations in the field of business administration. It aims to understand market needs and study customer desires to understand what they are looking for in a product or service. Marketing studies focus on applying marketing strategies and promoting products and services to prepare students to work in the field of marketing, marketing communications, and preparing marketing research in various industries and companies.


  • Economics
  • Accounting
  • Statistics
  • Differential Equations and Integral Calculus
  • Consumer Behavior
  • General Psychology
  • Organizational Behavior
  • Marketing Management
  • Human Resource Management
  • Production and Operations Management
  • Principles of Marketing
  • Business Statistical Analysis
  • Marketing Behavior and Psychology
  • Strategic Promotion Management
  • Global Marketing Strategy
  • Strategic Marketing and Market Analysis
  • International Marketing, Export and Import
  • Digital Marketing and Social Media
  • Brand Management and Marketing Communications
  • Customer Relationship Management and Network Marketing

Advantages of studying marketing specialization:

  • Learn how to do market research and analyze data to make the right marketing decisions.
  • Acquire the most important marketing skills that companies need, such as persuasion, analysis, and critical thinking.
  • Learn how to apply digital marketing strategies and use social media and technology in marketing.
  • Students learn how to understand consumer behavior, needs, and desires, and how to analyze the market and identify marketing opportunities.
  • Study how to develop effective marketing strategies, including identifying the target market, identifying competitive advantages, setting prices, and designing marketing offers.


Job opportunities for graduates:

  • Consulting marketing services
  • Advertising agencies and public relations companies
  • Marketing research and business consulting
  • Retail and consumer product marketing
  • Marketing and digital marketing management in various companies and institutions
  • Public relations specialist to help companies build and maintain a good reputation with customers
  • Working in financial services, insurance, tourism, hospitality, and other industries that require marketing strategies and product promotion
  • Working as a marketing assistant to coordinate product or service promotions, or use social media to promote the institution or company

Universities Table

# List of universities Cost Enroll


IBSU International Black Sea University


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